Freya for Boutiques

Your boutique deserves its own dressing room

Let your customers discover your collection, try pieces on virtually, and put together looks they’ll love.

Explore the Dressing Room Become a Founding Boutique

1BrowseYour customer explores your collection.
2Try onShe sees a piece on herself, in a mirror made for your boutique.
3Complete the lookFreya suggests the rest, from your own pieces.

Hannah wearing the Vivien Cardigan with jeans, reflected in the mirror

Vivien Cardigan$129Try it on with Freya Complete the Look

Isla Tailored Pants$119

Elise Belt$59

Whether or not you have a website

Already have a website?

Bring your collection into a virtual dressing room that feels like an extension of your boutique.

Planned Importing your products from your site and keeping them in sync. Not part of this demo.

No website yet?

Create your own virtual collection and give your customers a beautiful way to discover and try on your pieces.

Planned Adding your pieces by hand. Not part of this demo.

Your boutique. Your aesthetic

From your logo to your colors and collection, the Dressing Room can be tailored to your brand.

Vivien Cardigan, a burgundy buttoned knit with gold buttons, on a wooden hanger — **Template 01** Soft and editorial: serif italics, arches, warm light.

Camille Blazer, a deep burgundy wool blazer, on a wooden hanger — **Template 01** Soft and editorial: serif italics, arches, warm light.

Logo
Color palette
Typography
Photography
Catalog layout
Fitting room style
Decorative details

Two template directions shown for the same collection. A full personalization editor is planned and is not part of this demo.

Free pilot

Be one of our Founding Boutiques

We’re inviting a small group of women’s fashion boutiques to help shape the next chapter of Freya. Join the pilot for free, share your feedback, and help us build something made for independent boutiques.

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