Terms of Use

1. Eligibility

You must be at least 18 years old to use the Service. By using it you represent that you are at least 18 and have the legal capacity to enter into these Terms. We may close any account we believe belongs to a person under 18.

2. The Service

Freya is an artificial-intelligence personal stylist. You interact with her by text and photos. She provides styling recommendations and, on request, generates images of looks, including images of you when you have provided a reference photo.

Replies and images are generated automatically. They may be inaccurate, incomplete or unsuitable, and the same request may produce different results. Generated images are illustrations, not photographs. Garments may fit, drape and appear differently in real life. Weather and other information may be wrong.

The Service provides styling inspiration only. It does not provide medical, health, psychological, financial or legal advice. Do not rely on it for such decisions or in an emergency.

We may change, suspend or discontinue any part of the Service at any time. Some features may be unavailable in some countries or on some devices. We may require you to update the app to continue using it.

3. Account

• You sign in with an Apple or Google account. You are responsible for all activity under your account and for securing your device and sign-in.
• One person may hold one account. Creating more than one account, or deleting and re-creating an account, to obtain free looks again, to bypass a limit or to evade a restriction is prohibited.
• Your account is personal. You may not sell, transfer, share or rent it.
• Notify us immediately of any unauthorised use of your account.

4. Your content

“Your Content” means the messages, photos (including your reference photo), preferences, feedback and other material you submit to the Service.

Ownership. You retain all rights in Your Content. We do not claim ownership of it.

License. You grant us a worldwide, non-exclusive, royalty-free license to host, store, reproduce, process, transmit and display Your Content, and to have our service providers do so on our behalf, solely to provide, secure and maintain the Service for you and as described in the Privacy Policy. The license ends when Your Content is deleted or your account is deleted, except for what we must retain by law.

No training, sale or advertising. We do not use Your Content to train AI models, do not sell it and do not use it in advertising.

Your representations. You represent and warrant that:

• you own Your Content or have all rights and permissions needed to submit it and to grant the license above;
• every photo you submit shows you, or shows an adult who has expressly agreed to its use with the Service;
• no photo you submit shows a child, and you will not ask the Service to style, generate or edit any person who is or appears to be under 18;
• Your Content does not violate any law or any person’s rights, including privacy, publicity and intellectual property rights;
• you will not use the reference photo or any other photo to impersonate another person or to place any person in a false, deceptive or compromising depiction.

Generated images. As between you and us, and to the extent permitted by law, you may use images generated for you for personal, non-commercial purposes, including sharing them, and we claim no ownership of them. Generated images may not be eligible for copyright protection, may resemble images generated for others, and you are solely responsible for how you use and share them. All other content of the Service, including the Inspiration feed, the Style Atlas, the app, the Freya name, brand and logo, belongs to us or our licensors.

Reference photo consent. The reference photo requires your explicit consent, requested in the app. You may withdraw it at any time by deleting your face data in your profile.

5. Prohibited conduct

You may not:

• request, upload or attempt to create nudity, lingerie or underwear imagery, or sexually explicit or sexualised content;
• request, upload or attempt to create any content that sexualises, depicts or targets a minor;
• request or create graphic violence, content that promotes self-harm or suicide, hate, harassment, threats or discrimination, or any illegal content;
• impersonate any person, create deceptive or non-consensual depictions of any person, or use another person’s photo or likeness without that person’s permission;
• attempt to make Freya ignore her rules or instructions, reveal her internal instructions, or perform tasks other than styling (including prompt injection and jailbreaking);
• use the Service or its outputs to develop a competing product, to train any AI model, or to extract data from the Service;
• access the Service by scraping, crawling, bots or any automated means, or reverse engineer, decompile, modify or tamper with the app, except where the law expressly permits;
• circumvent or abuse any limit, credit, free allowance, security measure or safety control;
• interfere with, overload or probe the Service or its infrastructure for vulnerabilities;
• resell the Service, or use it for any commercial purpose, without our written permission;
• violate any applicable law or any person’s rights.

We may remove content, refuse requests, restrict, suspend or terminate accounts, and report unlawful content to the competent authorities, without notice where we consider it necessary.

6. Moderation, strikes and limits

• Messages, photos, look descriptions and reference photos are screened automatically before they are processed. Prohibited requests are refused. A request may be refused in error.
• Serious or repeated violations are recorded and may lead to restriction of the account (no chat and no image generation) for a period. You may delete your account at any time.
• Moderation decisions are automated. You may request human review at [email protected].
• We apply fair-use limits per account. When a limit is reached, the Service says so.

7. Looks and free looks

• Conversation and the Inspiration feed are free, subject to fair-use limits. Generating a look costs one look (credit). Each generated look includes a limited number of refinements at no additional look. A look is returned to you if its generation fails.
• Free looks. A new account receives a limited number of free looks, once per Apple or Google identity. Deleting and re-creating an account does not grant them again.
• Looks have no cash value. They are not transferable, not redeemable for money, and usable only within the Service. We may change the number of free looks and allowances at any time, without affecting the period you have already paid for.

8. Subscriptions

• Plans. A paid subscription (monthly or annual) provides a recurring allowance of looks. The price, period and allowance are shown in the app before purchase.
• Billing. Purchases are made through the App Store or Google Play, which handle payment, taxes and invoices under their own terms. We do not receive your payment card data.
• Automatic renewal. Subscriptions renew automatically for the same period and price unless you cancel before the end of the current period, within the time the store requires. Cancelling stops future renewals; you keep access until the end of the paid period.
• Price changes. We may change prices for future periods. Where a store or the law requires your consent to a price change, it applies to you only after you consent.
• Free trial. If a free trial is offered, it converts to a paid subscription at its end unless cancelled before, and any unused part of the trial is forfeited when you purchase a subscription.
• Refunds. Refund requests are handled by the App Store or Google Play, under their policies. Refunds owed because we discontinue the Service are covered in “Termination”. Nothing in these Terms limits any refund or withdrawal right you have under mandatory law.
• Changes to plans. We may change, add or remove plans and features. A change does not reduce what you have already paid for during the current period.

9. Notifications and calendar

Notifications and calendar access are optional and off until you enable them. You may disable them at any time in the app or in your device settings.

10. Intellectual property

We grant you a personal, limited, revocable, non-exclusive, non-transferable license to use the app on your own devices for your own personal use, subject to these Terms. All rights not expressly granted are reserved.

If you give us feedback or suggestions, we may use them without restriction, payment or attribution.

To report content you believe infringes your rights, write to [email protected] stating what the content is, where it appears, and why you believe it infringes. We will review it and act as the law requires.

11. Third-party services

The Service depends on third-party services, including app stores, sign-in providers and AI providers. Your use of those services is governed by their own terms. We are not responsible for third-party services, which may change or become unavailable. Links to other sites are not endorsements.

12. Termination

You may stop using the Service and delete your account at any time in the app (Settings). Deletion permanently removes your data as described in the Privacy Policy. Cancel any subscription separately in the store.

We may suspend or terminate your access at any time, with or without notice, if you breach these Terms or the law, if you put others or the Service at risk, or if required by law. If we terminate your account for such a reason, no refund is owed for the period already used.

Discontinuation. We may end the Service, in whole or in part, at any time and for any reason, including a business decision to discontinue it. In that case, we reserve the right not to continue existing subscriptions and to prevent the creation of new ones. If the Service ends before the end of a subscription period already paid for, you will be refunded.

Provisions that by their nature should survive termination survive, including those on Your Content, ownership, disclaimers, limitation of liability and indemnity.

13. Disclaimers

The Service is provided “as is” and “as available”. To the fullest extent permitted by law, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose, accuracy and non-infringement. We do not warrant that the Service or any look, recommendation or image will be accurate, will fit you or meet your expectations, or that the Service will be uninterrupted or error-free.

Nothing in these Terms excludes rights that cannot be excluded under mandatory law.

14. Limitation of liability

To the fullest extent permitted by law, we are not liable for indirect, incidental, special, consequential, exemplary or punitive damages, or for loss of profits, revenue, data or goodwill, arising from or related to the Service or your reliance on any recommendation or image. Our total liability for all claims related to the Service is limited to the amount you paid us for the Service in the period before the event giving rise to the claim.

These limits do not apply to liability that cannot be limited by law, including liability for death or personal injury caused by negligence, for fraud, or for intentional misconduct or gross negligence.

15. Indemnity

To the extent permitted by law, you will indemnify and hold us harmless from claims, damages, losses and costs (including reasonable legal fees) brought by a third party arising from Your Content, your breach of these Terms, or your violation of law or of another person’s rights.

16. App store terms

Apple App Store. These Terms are between you and us, not Apple. Apple has no obligation to provide maintenance or support for the Service. If the Service fails to conform to an applicable warranty, you may notify Apple, which will refund any purchase price; to the maximum extent permitted by law, Apple has no other warranty obligation. Apple is not responsible for any claim relating to the Service or your use of it, including product liability, legal or regulatory compliance, consumer protection and intellectual property claims. You represent that you are not located in a country subject to a U.S. embargo or designated a “terrorist-supporting” country, and are not on any U.S. restricted-party list. Apple and its subsidiaries are third-party beneficiaries of these Terms and may enforce them against you.

Google Play. Google Play’s terms apply to your download and purchases. These Terms are between you and us, not Google.

17. General

These Terms and the Privacy Policy are the entire agreement between you and us regarding the Service and supersede prior agreements. If a provision is held unenforceable, the rest remains in effect. Our failure to enforce a provision is not a waiver. You may not assign these Terms without our consent; we may assign them freely. We are not liable for failure or delay caused by events beyond our reasonable control. We may give notice by e-mail, in the app or on this page. If a translation is provided, the English version prevails to the extent permitted by law.

18. Changes to these Terms

We may update these Terms. The current version is on this page with its date. For material changes, we notify you in the app or by e-mail before they apply. Continued use after the effective date is acceptance of the updated Terms. If you do not agree, stop using the Service and delete your account.

19. Contact

Questions, notices and reports: [email protected].