About Freya
Last updated: November 9, 2026
Freya is a personal stylist in your pocket. You tell her where you are going, send a piece you own, or share a look you love, and she builds the outfit and shows it on you, so getting dressed stops being stress and starts feeling good.
1. What Freya does
Freya is an app for iPhone and Android that styles you with AI. You can start from anywhere: a plan for the evening, a pair of boots you want to wear, an inspiration photo, one of more than 200 styles, or simply “I have nothing to wear”.
- Builds the look. Freya puts together an outfit for the occasion, the weather and your taste.
- Shows it on you. Add a photo of yourself and she shows the look on you. Prefer not to? She can show it on a model instead.
- Styles what you already own. Send a photo of a piece and she builds the look around it.
- Learns your taste. Mark pieces as Love, Neutral or Not for me, and she remembers what you like and what you would never wear.
- Keeps your Wardrobe. The looks you love stay saved with where you wore them and what they were for.
2. How it works
You talk to Freya the way you would talk to a friend with great taste. If the first result is not right, tell her what to change in your own words and she adjusts it until it feels right.
Your photo is used to create your looks and is stored privately. You can delete it from your profile whenever you want, and deleting your account removes everything. The details are in the Privacy Policy.
3. Learn more
- Read the Freya blog for outfit ideas, styling guides and how AI can help you dress.
- Run a fashion store? See the partner programme.
- Questions or feedback? Write to [email protected] or visit Contact & support.