Let your customers see it on themselves
From a piece they love on your Instagram to seeing it on themselves in Freya. A simple new way for your customers to explore your collection.
- Free to join
- Nothing to integrate
- Share it your way
2,184 likes
yourstore New in: our marsala knit cardigan with gold buttons
From your postto her fitting room
Step 01: See it. She finds a piece she loves on your Instagram, your website or anywhere you share it. Even a photo of it on a hanger is enough.
Just the piece.Now on her
It doesn't need a model. A simple product photo is enough: Freya shows the piece on your customer, with her face, her hair and her shape, so she can picture how it really looks on her before she decides.
- 01Any photo of the pieceA photo on a hanger, a flat lay or a model photo all work.
- 02Her own photoOne picture of herself is all Freya needs.
- 03Hers to changeShe can ask Freya to adjust it, in her own words.
A fitting roomfor your online store
Online, your customers can't try anything on. With Freya they can see your pieces on themselves before they buy, from wherever they are. A simple way to help them decide with more confidence, and to help you sell online.
- On her own bodyNot on a model: on her, with her shape and her style.
- Before she ordersShe can picture how it looks before she clicks buy.
- From your own photosThe posts and product photos you already share are enough.
On your customerGood for your customers.Good for your store
Help customers picture it on themselves
Buying online means imagining. Freya lets your customer see the piece on herself first, so she can decide with more confidence.
Give your content a new purpose
The photos and posts you already create become a starting point for a try-on. No new shoots, nothing extra to produce.
Inspire more outfit possibilities
Your customer can see how your piece works with clothes she already owns, and find new ways to wear it.
Build a closer connection
Offer your community something genuinely useful and fun, and a new reason to come back to your brand.
Get ready for what's next
Early partners follow the programme as it grows and hear first about new ways to collaborate.
A little giftfor your customers
2 free Coins to discover Freya
Every new customer who joins Freya through your link starts with 2 free Coins. Coins are what Freya uses to create looks and show them on you, so your customers can start trying pieces on right away.
A welcome from your store, not a discount campaign.
Every new Freya account starts with 2 free Coins.
Three simple steps
Simply share Freya with your customers, in a way that feels right for your brand.
- 1
Join
Fill in a short form to let us know you're interested. It takes a minute.
- 2
Get your link
Our team gets in touch and sends you your own referral link to share with customers.
- 3
Share your way
Stories, posts, your website, a message to your regulars or a word at the counter. Whatever feels natural for your brand.
- Stories
- Posts
- Website
- Newsletter
- In store
- Word of mouth
- No technical integrationNothing to install or connect
- No catalogue to sendYour customers bring the pieces they love
- No required formatShare when and how you like
A partnership thatgrows with you
We're starting with community and try-on, a simple way for your customers to discover your pieces on themselves. And we're building toward something bigger, together.
- You are here
Phase 1 · Now
Community & Virtual Try-On
- Stores introduce Freya to their customers
- Customers try on pieces from your Instagram or website
- New customers start with 2 free Coins
- Partners join a growing community
Phase 2 · Coming soon
Freya Shopping
We're planning a way for customers to discover products from partner stores inside Freya and go straight to the store to buy.
- Discover products from partner stores
- Pieces suggested for each customer's style
- A direct path to your store to buy
- New ways to collaborate with Freya
Concept previewAn early idea of Freya Shopping. Not available yet.
Your Store
Made by women, for womenYour voice shapes Freya
Freya is made by women, for women, and we want every woman to have the best experience possible. We're always open to feedback, from you and from your customers: tell us what you love and what we could do better.
We read every messageQuestions from stores
Does it cost anything to join?
No. Joining is free and voluntary. You share Freya with your customers, and there is nothing to pay.
Do I need to connect my shop or send a catalogue?
No. There is no technical integration in this phase. Your customers bring the pieces they love, as a screenshot or a photo.
Do I have to post about Freya?
No posting schedule and no required format. Share it when and where it feels right for your brand.
How do my customers try on my pieces?
They take a screenshot of the piece from your Instagram, website or any channel, send it in the Freya chat and ask to see it on themselves. Freya creates the look from their own photo. A product photo works too, no model needed.
Will my products appear inside Freya?
Not yet. That is the next phase, Freya Shopping. Partners will follow it as it takes shape.
Can stores outside these countries join?
Yes, any store can apply. Freya is available in the United States, Canada, the United Kingdom, Brazil, France, Italy, Germany, Spain, the Netherlands, Turkey, Japan, South Korea, Thailand and Vietnam, so that is where your customers can use it today.
Do you share my customers' photos with my store?
No. Your customers' photos and looks stay private in their own Freya account.
What happens after I apply?
We review your details and get in touch by email with your referral link and the next steps.
Bring Freyato your customers
Tell us a little about your store. It is free, it takes a minute, and there is no commitment.
- 1We review your details
- 2We email you your referral link
- 3You share Freya your way
Try Freya for yourself
Download the app, send a piece from your own collection and see it on yourself. Then decide, in your own time, if you'd like to share it with your customers.